2012年伦敦奥运会投注将促进英国博彩公司业务

　　2012年伦敦奥运会投注就像是为赐给博彩公司一些额外利润而设立的。在线博彩公司都期待着奥运会，因为它在伦敦举行就已经生成了额外的利益。这意味着不常关注体育博彩的业余投注者，也将忍不住进行第一次对比赛的投注。这是很自然的，并且英国的运动员看好一些比赛项目的金牌，尤其是游泳、骑自行车和划艇，会得到英国投注者大量出于爱国的下注。公众人物像七项全能运动员杰西卡埃尼斯、潜水员汤姆戴利、自行车运动员维多利亚·彭德尔顿和布拉德利·威金斯将吸引英国投注者一部分资金以支持本国人才。

　　奥运会业务其实从不足以成为英国博彩公司的基础业务，但今年就会截然不同。在奥运会上有36种不同的运动项目，并且博彩公司会渴望通过所有这些运动提供全赔实现资金流入，包括英国第一次在2008年北京奥运会上的单车径获得的自行车巨大奖牌，以及布拉德利·威金斯在游德法国表演的超人，自行车将会有很大的投注吸引力。GB团队男子足球队和明显具天赋的巴西队的重建，也给博彩公司添了一些“交通拥堵”，更多的关注和焦点落在了比赛上面。

　　博彩公司获得额外业务的另一个重要因素是2012年伦敦奥运会的手机投注。方便且能够在任意地点投注而不必坐在电脑前，将有助于博彩公司尽力从2012年伦敦奥运会博彩市场获得额外的生意。在线博彩本身对奥运会在场者来说也会变得更容易，因为2012年伦敦将会首次为参加奥运的市民提供wi-fi无线上网服务。于是在人群中的观众甚至可能会坐在奥林匹克公园观看现场奥运比赛，并且一边对正在看的比赛下厚注。

　　译文：

　　London 2012 Olympics Betting looks set to reward bookies with some extra profits. Online bookmakers are looking forward to the games, and the extra interest which has been generated because of it being held in London. It means that casual punters who don’t normally think about Athletics betting, will be more tempted to have a flutter on the games for the first time. This is natural, and with Great Britain’s athletes looking good for some gold, especially in the swimming, cycling and rowing, British punters will get plenty of patriotic wagers down. Such public figures like Heptathlete Jessica Ennis, Diver Tom Daley and Cyclists Victoria Pendleton and Bradley Wiggins will help draw British punters to part with a bit of cash in order to support the home based talent.

　　The Olympic Games has never really been too big of a business for UK based bookmakers, but this year it will be different. There are 36 different sports at the Olympics and bookies will be keen to cash in by offering full odds on all of those sports, including for the first time, cycling Britain’s tremendous medal haul at the 2008 Beijing Games on the cycling track, as well as Bradley Wiggins performing heroics in the Tour de France, cycling will be a big betting attraction. The re-building of a Team GB men’s football team and the evident flair of the Brazilian squad, will also naturally drive a bit of extra traffic to the bookies, as more attention and focus has been driven towards the tournament.

　　The other big factor for extra business for bookies at the London 2012 Olympics, is mobile betting. The convenience and rise in usage of being able to bet from anywhere, and not just sat at the computer, will be instrumental in bookies trying to garner extra business from the London 2012 Olympics betting markets. Online betting itself will be made even easier for attendees to the Games, because London 2012 will be the first Olympics offer Wi-Fi services to the public. So spectators in the crowd could even be sat watching the Olympic Games live from Olympic Park and having a cheeky punt while they are at it.